When you access the Internet from your computer, tablet or mobile phone, you rarely stop to think about how quickly the page was opened or how easily the information is displayed.

This is due in large part to the way many websites are designed.

A design that allows you to display the content optimally regardless of the device you are using.

It's about responsive web design.

  1. What is responsive web design?
  2. Why is it so important to have a site with responsive web design?
  3. It is also important for advertising on Facebook and AdWords
  4. How is the experience of a user in a non-responsive site?
  5. How can it affect not having a site with responsive design?
  6. Tips for using responsive design
  7. Future scalability
  8. Conclusion

What is responsive web design? 

Responsive web design allows the design of a web page to change depending on the size of the screen used to view the site. That is, a wide screen can show a site layout with multiple columns of content, while a small screen can display that same content in a single column with text and links in an appropriate size to be read and used on that screen. smaller.

Why is it so important to have a site with responsive web design?

A mobile optimized web design is not just about adjusting the content to the screen size and automatically resizing the images. It is rather a totally new approach to web design.

Due to the rapid adoption of Tablets and Smartphones, website designers have wanted to eliminate the need to develop a different design for each new device.

Consequently, the solution has been to build a site that has the ability to adapt to all devices regardless of the size of their screens. Of course there are many and very good reasons why responsive web design should be used on current pages. For example:

- Responsive design improves usability and ease of reading on mobile devices. Its importance increases even more when the increasing number of people who access the Internet from their phones or Tablets becomes evident.
- Website owners do not have to generate different content for two different versions of the same website.
- More importantly, Google has already mentioned that responsive web design is a ranking factor in search results.

It is also important for advertising on Facebook and AdWords

Companies that use Facebook Ads and Google AdWords must have responsive design sites as ads, such as the content itself, also adapt to different screen sizes.

By doing so, the user experience is optimized and advertising can be adjusted so that visits from mobile devices are increased.

Then, not only is a user experience adapted to devices offered, content is consolidated in a single site, as well as the online presence for future devices and of course the activity of advertising campaigns of both AdWords and Facebook Ads is improved .

How is the experience of a user in a non-responsive site?

At the outset the experience is very bad and everything has to do with the fact that users want to access the information as quickly as possible and that it is displayed properly.

If a user soon accesses a web page without responsive design, he will immediately notice the columns of text or other content, they are disproportionate, even without being able to see some of the information.

The user then finds it more difficult to navigate the site because the menus and other navigation buttons are not accessible or are too small to click on them.

This causes frustration in users to be unable to comfortably access the content they are looking for, not to mention of course the waste of time.

How can it affect not having a site with responsive design?

It is a fact that more and more users of mobile phones and Tablets are accessing the Internet from these devices. They do it to check their email, check their social networks, browse the web and also to shop online.

This means that if all these sites that have what users are looking for, do not offer them an optimal browsing experience, their chances of making a purchase or interacting with their content decrease significantly.

And that is not your biggest problem, since for Google, the user experience is fundamental and one of the most important aspects when ranking a site at the top of the search results.

That is, responsive web design is a ranking factor in search engines because it improves the user experience when browsing sites and finding what they are looking for in a short time, regardless of the device they are using.

If a page does not have a responsive web design, not only is it risking losing a large number of visitors and potential buyers. You also run the risk of appearing in the first search results, even if your content is of high quality.

Tips for using responsive design

If you are thinking of creating a web page using responsive design, there are a couple of things you should keep in mind.

- Opt for a standard design. That is, the more sections of the site have a completely personalized appearance, the harder it will be to fit responsive web design.
- Make your web design flexible. In other words, a fluid web design is the best way to prepare the site for any type of screen size or orientation.
- Avoid large amounts of tabular data. This is important to consider since it is very complicated to make the tables display properly on devices with small resolution screens.

Website future scalability

One of the best things about having a website with responsive design is that it allows you to scale and adapt the design to the screens used to access the site.

This means that as new devices go to market with different screen sizes, responsive design websites will already be optimized to offer an optimal browsing experience.

Responsive website conclusion

Understanding how to make a site with responsive design does not require much learning and is certainly much less stressful and more productive than designing and coding a page for each device individually.

This type of design and the aforementioned is not the final answer to a constantly changing mobile platform.

However, adaptive web design is a concept that when properly implemented can improve the user experience and boost the presence of the site in search engines.

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