Trump campaign buys '$1M+ a day' YouTube election day masthead ads: Reports

Ads on the YouTube masthead—as the video on the top of the homepage is ... space it has purchased from the Google streaming video website. ... the most coveted advertising spots on the internet: YouTube's homepage https://t.co/ ...
Trump campaign buys '$1M+ a day' YouTube election day masthead ads: Reports

In the days leading up to the U.S. presidential election and on Election Day, YouTube's homepage will reportedly be advertising only one candidate: Donald Trump.

The impeached president’s re-election campaign bought out YouTube's costly advertising space for early November, and the deal ensures Trump will be all anyone sees on Google's YouTube during the critical days when voters get ready to head to the polls on November 3, :

While the bulk of digital ad spending typically focuses on targeting specific messages to certain audiences, the top spot on YouTube is more akin to a Super Bowl TV ad. About three-quarters of U.S. adults say they use YouTube, exceeding the reach of even Facebook, according to the Pew Research Center.

Ads on the YouTube masthead—as the video on the top of the homepage is known—generally run for an entire day. The exact duration of Trump’s ad buy and financial details were unclear, but estimates for the space range from hundreds of thousands of dollars to more than $1 million a day.

YouTube, owned by Alphabet Inc.’s Google, lets advertisers target users based on a variety of factors, though it recently limited those options for political content. The Trump campaign bought the digital real estate nationwide, one of the people familiar with the deal said, both of whom asked not to be identified.

In the immediate run up to the U.S. presidential election and on Election Day, the homepage of YouTube is set to advertise just one candidate: Donald Trump

— BloombergQuint (@BloombergQuint)

On Election Day and immediately before, the homepage of YouTube is set to advertise ONLY one candidate — Donald Trump.

— ๐™ฐ๐š—๐šŠ๐š‹๐šŽ๐š•๐š•๐šŽ (@DemocracyJourno)

People replying to this telling people to boycott YouTube are wild...

Instead of being mad at YT for selling homepage to trump campaign, be mad at the DNC, Priorities or Bloomberg for not buying it months ago

(by the way...the YT homepage has been sold to campaigns since '12)

Donald Trump secured prime real estate on Election Day for one of the most coveted advertising spots on the internet: YouTube's homepage

Pay attention. There is a lot more of this happening right now on MULTIPLE sites.

"One potential policy discussed inside Google was to disallow masthead ads on Election Day in favor of a nonpartisan banner reminding Americans to vote....Ultimately, Google decided to keep its standard practice in place."

That this is even possible says a lot about Google in general

In the immediate run up to the U.S. presidential election and on Election Day, the homepage of YouTube is set to advertise just one candidate: Donald Trump.great scoop

/ / / / / / / / / / / / / / /

Canada’s privacy authorities on Friday said they are investigating New York-based Clearview AI over concerns the facial recognition technology may not comply with Canadian privacy law.

Ethos, the private equity firm owned by Republican billionaires that is trying to buy the rights to operate the internet’s .org domain range, said on Friday it will cap price hikes, and will agree to create an advisory board with veto powers to partly address some of the concerns of the nonprofit community.

Reporting at the WSJ today says Alphabet/Google hasn’t met the demands of state investigators to surrender emails, texts, and other documents in an ongoing anticompetitive digital-ad practices investigation.

Everyone’s got their nose in a phone these days, and that doesn’t seem like it’s going to change anytime soon. With the increase in mobile device and e-commerce reliance comes increased need for developers who can build the apps we’re all so glued to. In fact, employment of devs is expected to grow up to […]

Whether you love cooking at home or you swore this was going to be the year you curbed your DoorDash addiction, you know you can’t get the job done well without the proper tools on hand. For all your recipe and meal prep needs, this 3-piece Sukasu Osami Chef’s Knife set will do you right […]

It may not rank up there with climate change or personal debt, but confess…isn’t it the worst when you’re trying to put a food container in the fridge, but can’t find the right lid to fit? Hey, not everything has to be a global crisis to be irritating to the core. But still…it’s even more […]

Read the rules you agree to by using this website in our .

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

Boing Boing uses cookies and analytics trackers, and is supported by advertising, merchandise sales and affiliate links. Read about what we do with the data we gather in our .

Who will be eaten first? Our forum rules are detailed in the .

Boing Boing is published under except where otherwise noted.



source https://boingboing.net/2020/02/21/trump-campaign-buys-1m-a-d.html

Post a Comment

0 Comments