5 Ways an MBA Can Catapult Your Digital Marketing Career

Done right, digital marketing effectively connects businesses with internet users, including other businesses. As a digital marketer, you might create and ...
5 Ways an MBA Can Catapult Your Digital Marketing Career

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Digital marketing – the type of marketing done online – has taken off. As a result, job demand in the industry is growing right along with it.

According to the U.S. Bureau of Labor Statistics, are set to grow at a rate of 8% from 2018-2028 – faster than the average for full jobs.

Because digital marketing is modern marketing. It’s the way to reach beyond a local audience to a global one, to connect with people where they search for information, socialize, and make purchases of all kinds.

Almost across the world are active internet users. Of them, 2.05 billion , and they than they do in physical stores. By 2021, worldwide are set to top $4.5 trillion.

Done right, digital marketing effectively connects businesses with internet users, including other businesses.

As a digital marketer, you might create and lead marketing campaigns to capture their interest and attention. You might create content to nurture trust and build loyalty. You could spearhead native advertising campaigns on social media for budding brands.

The best part? All of these possible methods to reach target audiences are just the tip of the iceberg. Here are a few more:

With so many people online and so many ways to reach them, the field is busting with opportunity, and people are jumping at the chance to get a piece of the online marketing pie.

The only problem: In a hot job market, how can you stand out? What will give you a competitive edge in the digital marketing world?

A modern could be your ticket to that big promotion or dream job opportunity. Keep reading to find out how.

One of the factors setting apart digital marketing from other fields is the rate of change within the industry.

Trends come and go as fast as you can blink. Technology advances seemingly overnight.

The only thing you can count on as a digital marketer is ways to reach customers and audiences will never stay static.

Luckily, a modern MBA program prepares you for the rapid change you’ll come across in your digital marketing career. It also gives you the foundational tools and knowledge to lead a digital marketing team in any industry.

An MBA program is the way to learn business and marketing concepts from a holistic standpoint. You’ll learn about all the facets of running a business, which gives you a greater understanding of how digital marketing fits into the larger puzzle.

Most MBA programs give you additional options for concentrations, where you’ll focus on a major aspect of business – like marketing.

The skills you build in an MBA program definitely will prepare you for a career in digital marketing management. A few major ones include:

Depending on where and how you earn your degree, your MBA program could take as little as 12-14 months to complete. Some on-campus programs will take longer – sometimes up to 2 years.

Opportunities to earn your MBA online are more ubiquitous than ever. Earning an online degree also comes with a lot more flexibility. Your classroom goes wherever you do, so you can pursue an MBA while also working at your current job.

There are plenty of reasons why an MBA could set you on the fast-track to career success in digital marketing. Here are just a few of the major ones:

As we already mentioned, completing an MBA program gives you a well-rounded education in business fundamentals. You’ll learn everything from data analysis to marketing management to accounting and strategy.

Your education will position you perfectly for a high-velocity digital marketing job where you must wear many hats and constantly pivot to adapt to the rate of change in the industry.

For example, look at these real job listings in the digital marketing field from Indeed. Highlighted in yellow are keywords detailing the you’ll need across many disciplines to be a true, high-earning, digital marketing master:

5 Ways an MBA Can Catapult Your Digital Marketing Career5 Ways an MBA Can Catapult Your Digital Marketing Career

As you can see, a well-rounded business education could put you ahead as a candidate for these types of digital marketing positions.

Here’s another example from a job listing, where the required skills and knowledge span from data analysis to accounting principles and good written/verbal communication:

5 Ways an MBA Can Catapult Your Digital Marketing Career5 Ways an MBA Can Catapult Your Digital Marketing Career

Earning an MBA sets you apart in other ways as you look toward a career in digital marketing – it gives you those valuable work experience opportunities you need to catch the eye of a hiring manager or employer. In other words, you’ll get more chances to put business and marketing theories into practice.

Most MBA programs put you in touch with a network of prospects to practice your skills: internships, externships, group projects, conferences, and more.

All of these can lead to beneficial contacts and job opportunities later.

And each of these opportunities looks equally good on a resume, too.

One of the most compelling reasons people choose to get their marketing MBA is because it automatically positions them for better pay and better job prospects.

With an MBA, you’ll be sure of standing out. Data from shows nearly 60% of all digital marketing managers have a bachelor’s degree, but only 24.4% have a master’s.

5 Ways an MBA Can Catapult Your Digital Marketing Career5 Ways an MBA Can Catapult Your Digital Marketing Career

Many employers and hiring managers value higher education when looking at job applications. If you have an MBA, you’ll automatically get separated from the slush pile of resumes.

An MBA also positions you for higher pay if you have the experience to go along with it. In late 2019, the median weekly pay for salary workers with a bachelor’s degree was $1,281, according to the BLS. For advanced degree holders, the jumped up by 21.7%, to $1,559.

5 Ways an MBA Can Catapult Your Digital Marketing Career5 Ways an MBA Can Catapult Your Digital Marketing Career

If you work in digital marketing and want to further your career, an MBA can help you take the next step to that promotion or a swankier job title.

You already have a better chance of promotion via your department or company versus an outside opportunity.

According to ADP’s , companies and departments in the information sector are more likely to promote from within – more than any other industry. On top of that, the average wage increase due to a promotion is 17%, which is among the highest out there.

That means leveling-up your business marketing knowledge and skills with an MBA is a smart idea, because there’s a great likelihood it will lead to bigger and better things in your current environment.

Last but not least, one of the best reasons an MBA will supercharge your digital marketing career is due to the connections you’ll make.

Your professors, classmates, advisors, and other contacts in your MBA program will be valuable networking assets both before and after you graduate. Whether you choose to learn on a campus or online, you’ll have unlimited opportunities to create mutually beneficial relationships with the people in your classes and program.

If you work on building those professional relationships along the way, you’ll be set up with a dependable resource once you’re ready to get out there and leverage those connections.

Your career in digital marketing gets fast-tracked if you invest in an MBA program. That’s because earning a marketing MBA gives you a solid foundation for thriving in a hot market that’s not slowing down.

Digital marketing hopefuls and professionals alike need a competitive edge in this field, which can change as quickly as the weather.

An MBA program offers you a deeper understanding of business and marketing concepts, more chances to add to your resume, increased employability, and a better likelihood of advancing within your current job environment.

Add the networking possibilities to the pile of benefits, and you’re left with an investment in your future you can’t deny.

An MBA can help you reach farther and faster in your digital marketing career. Ready to make it happen? Check out the program from St. Ambrose University.

The opinions expressed in this article are the sponsor's own.



source https://www.searchenginejournal.com/wiley-mba-digital-marketing-career/362064/

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