Digital Marketing Tips for Launching a Successful Restaurant

All you need now is an epic digital marketing strategy to attract more customers. Everyone has an online presence now, and if you don't join the ...
Digital Marketing Tips for Launching a Successful Restaurant

Are you planning to launch your very own restaurant?

Great. All you need now is an epic digital marketing strategy to attract more customers. Everyone has an online presence now, and if you don't join the bandwagon, you won't get noticed. In 2016, a survey conducted by market research firm Clutch found that 46 percent of small businesses didn't have a website. By 2016 standards, not having a site to call your own already seems foolhardy.

We're only a few years removed from 2016, but not having an online presence before and after your launch is digital suicide. If you're new to the digital marketing game, here are a few tips to get you started.

The battle for restaurant supremacy isn't confined on an actual plate these days. According to , 51 percent of consumers read online reviews when dining out. These customers almost always choose the restaurant that has the best reviews, and if you're not part of the program, they won't be able to find you.

Restaurateurs need to have an online presence and a killer digital marketing game to succeed. You need to entice customers on the digital front so they can salivate on your creations and eat with their eyes. However, simply being online isn't enough. Your digital presence has to be relevant and engaging enough for customers to follow you.

Here are a few tips on how to make your digital marketing strategy count in the food business.

If you haven't already, make sure to nail down your concept and what type of restaurant you'll be putting up. Play to your strengths and focus on what you love doing.

Choose an area that doesn't have existing restaurants with the same concept. Competition among restaurants can be fierce, as everyone is fighting for pole position on the customer's pallet.

A buyer persona is a researched-based representation of an ideal customer. A detailed buyer persona will tell you where to focus your time and effort, allowing you to attract the most valuable customers to your business. Metrics such as motivations, goals, demographics, and behavior patterns make up the core of a buyer persona.

There are many ways to get information, including social media, public record databases. Be sure to to add more details to your demographics.

Your first step should always be . Here's why:

Use tools like Ubersuggest to streamline your keywords and embed word strings that have little competition. You should also "think local." Use frequent references, city nicknames, or anything that locals might include in a search query.

In the food industry, nine out of ten restaurants engage their customers via social media. You'll miss out on many opportunities if you're not on Instagram, Facebook, and Twitter. You have to own your name and the scope of your business sphere.

Here are a few suggestions for a solid :

One of the keys to social media dominance is reviews and comments. Let customers post honest reviews about your restaurant. Take the time to answer as many comments as you can, and always be grateful. Reviews get indexed by search engines and can add to your organic search ranking.

Your website is a digital version of your restaurant and can help establish your online presence. Other than your social media pages, your customers need a central place they can go to check out your latest menu offerings or make a reservation. Having a website acts as your online calling card and addresses all these and more.

People spend about an hour each day watching online videos. That's almost an entire workday if you add it up. It's safe to say that video is a captured market. To grab people's attention while they're looking for content, you need to do the following:

can generate a lot of business. Invite respected restaurant critics and local bloggers who have many followers. Show them your best food ideas and ask if they can write a short piece about your business. You can even pay social media stars with thousands of local followers to talk about you.

Cross-promotion and networking work wonders in the food business. If you run a blog, invite guest bloggers to contribute to your site. Are you sourcing your stuff locally? Partner with other business owners and promote each other on social media.

And text messaging for that matter because these two old-school methods still work. Comment cards are great for collecting emails and building your client list. You can even offer people a free drink or dessert if they take the time to sign up, leave a comment, or put their business card in a fishbowl.

Track the customers on your list, and target repeat customers with enticing deals if you're anticipating a slow week. You can also set an automated email schedule so you can send regular emails on any specials or events you're having.

To launch a restaurant, you need more than triple-A kitchen credentials to succeed. You need to have a great concept, an ideal location, and a winning digital marketing strategy to get more customers through the door. Remember, your clients are the lifeblood of your food business. Good food and excellent customer engagement will go a long way to guaranteeing your seats are always full.


Post a Comment